Below is a possible example structure that you could use to produce your report. This is just a suggestion and you do not have to complete it in this structure.
|Retail is the selling of a product or service by a business to the customer. An example of this would be Tesco selling the products in their stores and online to potential customers.|| |
Definition of the term retail and an example provided.
| Stoke-on-Trent has a range of different retailers that exist in the area. It has a large number of chain stores in in the area such as Burtons, Schuh and River Island. A chain store is one in which is found in numerous locations in many different towns and city centres all over the UK. ||Defining Chain Stores that exist in Stoke-on-Trent and providing some examples which exist.|
|Stoke-on-Trent like most towns has a number of supermarkets which are located all over the area. None of these are found in the city centre of Hanley as this could be because of the high rents, with most of these in out of town retail parks which suit most of their potential customers who enjoy the benefits of free parking. A supermarket is a large store that specialises in the retailing of a wide range of products and services. ||Defining supermarkets that exist in Stoke-on-Trent and providing some examples which exist.|
|The retail environment is constantly changing to meet the needs and wants of the customer. For example in the 1900's the best location for a retailer would be in the High Street, however more recently there has been an increasing move for retailers to look take advantage of out of town retail parks and online shopping. According to an article by planningresource.co.uk out of town retail floor space grew to 10m Sq Meters in 2011. (http://www.planningresource.co.uk/article/1127173/growth-town-shopping-centre-floorspace-says-report) John Lewis has reported that this is the first year that online retailing click and collect over took the home delivery of products, proving that the trend of "clicks and bricks" is evolving further with the shops now becoming a collection point for customers (http://www.telegraph.co.uk/news/shopping-and-consumer-news/11324611/Click-and-collect-overtakes-home-delivery-at-John-Lewis.html). This is changing the relationship that the customer is having with the retail outlet.||Explaining how the retail environment is changing and using some research to support the points that are being made about the changing face of retail.|
|An example of a pop up store could be the new BeeBusinessBee store that has opened in the town centre. This shop has been designed to help bring the online presence of BeeBusinessBee to an increased number of customers and drive up interest in the online store and merchandise. This shop will only be open for a few months over Christmas and as this is the busy period where most people are buying gifts. The shop has chosen the town centre as this is a busy location and they have been able to get reduced rent for this short period. The shop employee two people and has a fairly small floor space selling unique and exclusive gifts. The business is an independent and as a result is only found in the local area. Research by EE suggests that spending pop up retailers is set to increase 8.4% over the year and pop up shops contribute £2.1bn to the retail economy. This is a growing trend and one that is seeing many retailers return to the High Street. (http://ee.co.uk/content/dam/everything-everywhere/documents/Pop-up%20business%20PDFs/EE%20Pop-Up_Retail_Economy_Report.pdf)||Example of writing about a form of retail and linking this to an example and the size and ownership of the retail. Notice the use of research to support the points being made.|