A short video clip that takes a look at this unique merger proposal between Dixons and Carphone Warehouse.
This merger is seen as different as it is claimed that whilst delivering purchasing economies of scale, it will actually open up more stores and create new jobs and employment. This is different to the usual synergy savings that we typically see from mergers. It is also noted how this will allow both businesses to better compete against their suppliers.
You could use both Ansoffs Matrix and Porters 5 Forces when assessing this proposal.