The psychology of shopping is something that is happening more and more in the shops that we visit. It could be the use of psychological pricing which convinces the customer that a product appears to be cheaper. Some shops are also using the placement of products and the colour of the tickets as a form of psychology in store.

Take a look at the image below and what are you instantly drawn to?

 psychology of pricing

Why were you drawn to this item?

Have you spotted the other products that are on offer however don't use the same coloured price tag?

If you did, did you spot these instantly?

This hopefully has just highlighted how the use of different simple techniques can impact on our shopping experience.


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